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Mexico City (November 9, 2020).- In 2012, Pamela Sáenz and Gabriela Villareal met in Israel and, from the third time they saw each other, they connected in a special way, which is why they decided to start a jewelry project in that country.

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"At first, there was a chemistry between our personalities that adapted very well, we were at home, with not much to do, and the idea of starting a brand arose because we were in another country, everything is new, there are thousands of challenges and that's how Malandra started," Villareal explained.

Despite studying architecture, Pamela, and industrial design, Gabriela, chose to offer Mexican products in Israel. Their first pieces were handmade earrings that they sold at bazaars and markets, however, they were pleasantly surprised with their products.

"We created pages on social networks and we did not expect the great acceptance we had in Mexico, and that's when we changed our goal, we started attending fairs in different regions like Istanbul and Paris to acquire merchandise and send it to Mexico," explained the graduate of the Monterrey Institute of Technology.

Although they had two showrooms, one of the challenges they faced was the time zone and coordinating the logistics of operations remotely. Two years after starting the project, they decided to return to their native Monterrey to open their first store and, to this day, they have a total of four branches.

Trending Jewelry
Regarding trends, both highlight that for necklaces, thick links and chains with pearls are a must, as well as the combination of gold with silver in different lengths. Also, earrings of all sizes will have a strong presence and the ear candy, which consists of having different earrings at various points on the ear with a mix and match.

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They share that one of their favorite styles is classic and elegant, and they ensure that a large gold necklace is a basic accessory in any woman's wardrobe, as it goes well with any look, from jeans and a white t-shirt, to a blazer and a formal outfit.

"By wearing jewelry, you enhance your style and your own beauty, now with the home office it is important to wear some earrings or delicate and exquisite pieces in meetings, because even if you are in sweatpants, they lift your spirits and you look great," Pamela explained.